CHIEF EXECUTIVE OFFICER
Daryl van Arkel
Daryl is a seasoned entrepreneur having launched 5 successful businesses in as many years across the media, advertising, technology and transport sectors. It all began with out-of-home (OOH) advertising and the launch of Guerrilla-IMC, which is now a respected, leading player in South Africa’s mega format OOH scene. Daryl’s infatuation with location took root in 2008 amid the growing local uptake of GPS/Satnav devices. This is the year he co-founded Business Positioning Systems (BPS). Now called Location Bank, it’s a company with very few, if any, competitors who can match its market offering.
In late 2013, BPS decided to build a bespoke, location-based, ad serving solution and mobile ad network. This innovation led to the spin-off creation of a new mobile solutions company, called Vicinity Media. Vicinity Media is taking huge strides (and making huge waves) in the media industry with its unrivalled location-based, mobile advertising innovations: it’s leading the relevance revolution.
Today, Daryl spends his time as CEO of Vicinity Media, while serving on the boards of Guerrilla-IMC and Location Bank in a strategic advisory capacity.