Heineken Case Study on Waze by Vicinity Media
Supplying Assistance to All Our Publisher’s in Our Publishing Network.
Charles brings with him many years of location experience gained as the founder of WAND Africa Pty Ltd. His extensive business consulting expertise were engaged in launching TELMAP SA’s Location Based Advertising Service, introducing Map Based NAVTEQ Location Point advertising platform to SA market and worked with Navteq and Nokia Ad ops teams in UK, Germany and Finland.
Having graduated from Rhodes University and RAU following his journalism and marketing studies, Neil started his advertising career at Young & Rubicam. After numerous local and international awards he rose to the position of Creative Director at just 26 years old. Alongside Daryl van Arkel, Neil has built five profitable businesses in South Africa and Europe across the media, advertising, technology and transport sectors.
In 2012 Neil was named one of 25 media game changers in South Africa.
Daryl is a seasoned entrepreneur having launched 5 successful businesses in as many years across the media, advertising, technology and transport sectors. It all began with out-of-home (OOH) advertising and the launch of Guerrilla-IMC, which is now a respected, leading player in South Africa’s mega format OOH scene. Daryl’s infatuation with location took root in 2008 amid the growing local uptake of GPS/Satnav devices. This is the year he co-founded Business Positioning Systems (BPS). Now called Location Bank, it’s a company with very few, if any, competitors who can match its market offering.
In late 2013, BPS decided to build a bespoke, location-based, ad serving solution and mobile ad network. This innovation led to the spin-off creation of a new mobile solutions company, called Vicinity Media. Vicinity Media is taking huge strides (and making huge waves) in the media industry with its unrivalled location-based, mobile advertising innovations: it’s leading the relevance revolution.
Today, Daryl spends his time as CEO of Vicinity Media, while serving on the boards of Guerrilla-IMC and Location Bank in a strategic advisory capacity.
Dwane is passionate about all things digital as well as creating strategic digital advertising campaigns for clients. His career in digital began as a mobile content media buyer, working on finding the best possible mobile traffic for the optimal Cost Per Click to drive client conversion.
Having joined the digital media industry with in 2011, Darren has gained a sound experience of various media platforms, publishers and competitors in the market place. He possesses a strong technical understanding of media channels due to his technical background as a former coder and an eternal fascination with tech, online and mobile. Over the past three years his core focus has been with push content, local and mobile media.
Darren is a strong believer in the power of local and mobile advertising and believes that the future of advertising lies in the hands of the consumer.
She is an organiser, throughout her career she has always been driven to expand her knowledge and skill set. She loves a challenge and is always willing to go the extra mile, a perfectionist at heart.
I am an enthusiastic person with a positive outlook on life. I believe that growth is achieved when working outside of your comfort zone. “Your attitude, not your aptitude, will determine your altitude” – Zig Ziglar.
Originally from Durban and now been living in Joburg for over 9 years. Experienced in Sales & Marketing with 6 years’ in retail and online. Previously worked at the Core Group on Nintendo, Xiaomi, Apple and Ninebot brands. Skilled in big & small events, trade & online marketing, e-commerce, retail stores, social media, financial, PR, sales and administration.
Came into Vicinity Media as Head of Ad Operations and expanded my experience in a digital location-based mobile ad network world. Love to be organised and just get things done.
A dynamic sales manager with over 16 years’ experience in digital media. I am currently responsible for selling Vicinity’s location-based mobile solutions in sub-Saharan Africa. Based in South Africa, I travel regularly to East and West Africa, and administration. Came into Vicinity Media as Head of Ad Operations and expanded my experience in a digital location based mobile ad network world. Currently I’m Client & Marketing Experience Manager. Love to be organised and just get things done.
A positive and proactive multi-lingual Media Sales and Business development professional with a highly successful background in various sectors both internationally and locally. Specialises in concluding successful negotiations requiring tenacity, industry expertise and outstanding communication skills. Passionate about exceeding expectations for service delivery whilst maximising opportunities to generate increased revenue and achieve demanding targets. Enjoys being part of, as well as managing, motivating, training and developing, a successful and productive team and thrives in highly pressurised and challenging working environments.
Specialties: Sales, Business, development, Digital marketing, social media marketing & strategy, Consulting, Training, Marketing Strategies, International Real estate, Commodity trading, Investments managing, motivating, training and developing,a successful and productive team.
As a tenacious and creative individual, I find that working at Vicinity really allows me to be innovative and show my true potential. Growth is key at Vicinity. I love the support and understanding of my co-workers when it comes to the work I do. Trust is important and the confidence we show in our work, allows for maximum productivity. The environment is calm and pleasant and my team definitely have an open door policy and listen to my concerns, as well as my ideas. I work with people who are intelligent, fun and responsible and am surrounded by a lot of highly driven and successful people.
Just loves developing.
Since 2011, I’ve worked as a personal assistant/office manager within many diverse industries, including cosmetics, electrical engineering, tech, and food & beverages. Having recently joined the Vicinity Media team, I already feel so at home, and look forward to a long term commitment with my new work family.
Experienced Digital Marketer with over 15 years’ experience in Online and Mobile Media. Skilled in Mobile and Digital Strategy, Social Media, E-commerce, WordPress and Search Engine Marketing. Google Certified. Currently heading up the commercial department of Singu1ar, Vicinity Media’s Programmatic Solution.
2 Years Product Owner experience, 4 months at Vicinity Media. Previously worked in the Online Gaming Software Development Industry (Client Acquisition – Product Owner). Based and from Cape Town | Digital marketing at Red and Yellow. Have a passion innovative tech the pushes boundaries. Product Owner for LEO Adserving Platform. Enjoy hiking and long walks on the beach.
Matthew joined the Media Industry back in 2006, selling media space in South Africa’s biggest newspapers at the time. From there his career has taken him into various media platforms: from Press, to premium glossy Magazines, to building and running a Mega Format Out of home company, to being part of the team that introduced ATM advertising into South Africa, to helping launch a first of its kind Hybrid Digital Radio station and now into the cutting edge world of Vicinity Media! @ Vicinity, he will be heading up a Sales division specifically aimed at the street level, local store marketing sector.
Really wanted to work and grow in the Media/Marketing industry as she has a passion for digital marketing. She knew from the first time she saw Vicinity Media she knew this is where she needed to be. Her favourite thing is the closeness among everyone, from the day she started everyone showed so much care towards her and not questions were bad questions, she felt apart of the family from the get go.
Head of Ad Operations at Vicinity Media, the leader in South African location based digital marketing. Skilled in Microsoft, Strategic Planning, and Marketing Strategy. Marketing professional holding a Bachelor of Business Science Honours Degree, double major Management & Marketing from Monash South Africa.
I am experienced in strategic development of rapidly growing companies, online media, company operations, general management and business development. I have worked in rapidly changing organisations with high growth rates. My responsibilities have included business development, sales, general management, strategy development and execution. I am an experienced public speaker. My specialisation in recent years has been programmatic buying and selling and integrating programmatic selling and buying seamlessly into larger media organastions with a focus on moneitsing prescriptive data audiences.
My skills include: online and digital media, strategic development, business development, general and operational management, advertising sales, programmatic media sales, programmatic media buying and performance media buying, working with data scientists to create monetizable prescriptive audiences.
I am a qualified Personal Trainer with a multitude of complimenting skills and experienced in managing campaigns in Google Ad Manager and DV360; a go-getter, positive, energetic, goal driven and fully committed to results individual. I’ve worn many hats during my time in the Industry – Personal Trainer, Group Coach, Accountability Coach, Administrative Assistant, Marketing & Sales Consultant, Campaign Manager – all of which have equipped me to tackle, engage and successfully deliver on everything related to managing both clients and companies expectations with regard to new clients, maintaining clients, building a brand, creating positive and energetic environments and getting results, time after time.
Experienced Digital Account Manager with a demonstrated history of working in the marketing and advertising industry. Skilled in Digital Strategy, Advertising, Customer Relationship Management (CRM), Campaign Management, and Account Management. Strong marketing professional with a Bachelor of Arts (B.A.) Art Direction and Diploma in Marketing focused in Design and Applied Arts from AAA.
He loves all the things tech and IoT, loves solving complex techincal ideas and bring them into life. Passionate about software Engineering and Human Computer Ineraction.
A deep understanding of digital marketing with proven experience delivering effective and innovative digital campaigns. Proven experience delivering a variety of digital assets, including rich media online ads, micro sites, and social media applications. Solid understanding of web metrics, digital analytics, with the ability to generate, analyse and interpret data.
“People don’t hate advertising. They hate bad advertising.” – Kieth Weed, Unilever.
Information Systems Developer with a passion for developing web systems starting with PHP, MySQL and expanding and improving my skills and interests. Hardworking to the bone, I always seek out the next challenge to further my career and professional growth. Team player, love working with others but also working alone when needed. Love the information technology industry as it’s ever changing, never complacent which aligns well with my personality.
Currently the Junior Ad Operator for Vicinity Media, a premium location based mobile ad network based in South Africa. Vicinity Media aims to increase the relevance of mobile campaigns, by combining proprietary location technology and expertise, in order to ensure optimal user satisfaction and brand ROI.
I’m a humble-minded young man with a passion for building. Whether it’s in the environment or in the lives of people around me, I love to see growth taking place and I’m not shy at all to buckle down and put a hard days work, to make it happen myself. Not all change is growth, but all growth is definitely change, and a good one at that!
Experienced Graphic Designer with a demonstrated history of working in the design industry. Skilled in Logo Design, Presentation Skills, Page Layout, and Branding. Strong arts and design professional with a Diploma focused in Architectural Drafting and Architectural CAD/CADD from Professional Drafting Services.
Coming from the radio and ad industry, Thabo now start a new career in the digital ad space.
Healthy work culture
I joined Vicinity to seek an opportunity to learn and apply the knowledge I have acquired thus far. In addition, it seems to me like it is growth-oriented and so a good place to grow and gain more experience as the world keeps changing.
I like the fact that two sentences are far from being enough to express this: in this short time I’ve been there, everyone has been amazing. I like the environment also, it has a good vibe.
I am an energetic person with a passion for design as a bonus. Learning new things is my jam and I love collaborating and pushing my design skills.
As a product Assistant with an exceptional affinity for branding and advertising, Vicinity Media allows me the space to innovate and express my creativity.My contributions to the team are welcomed, respected and appreciated. I look forward to a long and prosperous future at Vicinity Media.
Joining Vicinity, working with the Dev team – I am intrigued at what we can do with big data!
Full-stack Developer with 4+ years’ experience in both Web and Software development. I have a strong passion to produce not only functional, but elegant user experience driven features – Vicinity Media opens up the opportunity for me to perform this through freedom and exciting new age, cutting edge products. I’ve been through many journeys in my career, and I am proud to say that I’ve found an establishment to call home.
Tyler is a hard-working, industrious and ambitious individual who is quick and eager to learn. He is passionate about developing websites that are efficient and reliable, He is a focused and diligent PHP Developer with 3.5 years of professional experience building back-end and front-end applications. Tyler is seeking an opportunity within a company with the aim to contribute to its organizational and client development.
Since 2013 I have worked in the corporate hospitality industry but recently made a career change with a foot in the door into the media and advertising world at Vicinity Media. I am passionate about learning and developing my skill set daily in different areas and here at Vicinity, I have been given the platform to do just that.
I’m very passionate about technology and I enjoy solving the problems the work presents. I enjoy staying on top of the trends in the industry and full-stack development because it allows me to present the best possible product to the customer. I like to work hard and have experience in many technologies over the last few years. The vicinity development environment is open and collaborative, allowing us to be very productive and assure quality in our work.
I am creative all-rounder with strong analytic skills and a completed Honours degree specialised in Information Science from the University of Pretoria. My passion lies in driving and executing digital campaigns that cover different touchpoints, for brands to drive sales whilst maintaining the brand’s integrity.
I’m a creative brand communications graduate who is passionate about marketing & all things digital, never shying away from a challenge. I’ve been incredibly fortunate to merge both passions at Vicinity Media, working on relevant & impactful mobile campaigns.