About

About Vicinity

2008

Entrepreneurs Daryl van Arkel and Neil Clarence founded Business Positioning Systems (BPS) and Guerrilla – IMC. BPS begins offering clients visibility on digital maps in navigation.

2012

BPS wins exclusive rights to commercialise the Telmap navigation app, working with Wand Africa founder Charles Talbot.

2014

Founders Daryl van Arkel, Neil Clarence, and Charles Talbot build a team that includes key hires

Darren van der Schyff and Dwane McCarthy.

Vicinity secures its first publisher, GoMetro.

2016

Key publishers IOL, TimesLIVE and Mail & Guardian are added to Vicinity’s growing network. Vicinity develops an innovative tag so we can easily integrate with non-location publishers; as a result, key large news publishing groups join Vicinity’s network.

Vicinity brings its tech team in-house.

logo

2018

Vicinity wins awards at The Bookmarks for our technology, coding and innovation, and our VisitAbility reporting. Our location-based campaign for KFC secures us a Smarties Award.

Vicinity expands into the East African market.

2020

Vicinity launches best of breed tools for data visualisation and audience targeting harnessing industry leading 1st party location data.

2011

BPS brings Navteq’s Location Point Advertising (the world’s first location ad network) to the SA market.

2013

Frustrated with location targeting and reporting issues within the Telmap ad server, Daryl van Arkel, Neil Clarence and Charles Talbot decide to build their own ad server.

Vicinity Media is born when these 3 founding members secure venture capital from 4 Decades Capital, owned by Derek Prout-Jones and Mike Pfaff.

2015

Game-changing Distance Window technology is launched. It’s built to personalise the message for users, in real time, with the actual distance from the user’s location to the advertised offer.

Consumers are finally able to distinguish between relevant, location based messaging and an ordinary mobile display.

2017

Vicinity achieves 100% growth year on year and opens up a Cape Town office.

Staff complement climbs to 35.

Visit Logo

VisitAbility Tracking is released.

2019

To continue the evolution of VisitAbility tracking, Vicinity completes the acquisition of HipZone Track software.

Vicinity achieves 100% location accuracy verification by Location Sciences and becomes the first company globally to achieve this, showing that our campaigns deliver on location precision.

2021

Vicinity successfully launches and commercialises the Near Me micro search application, further enhancing their location and intent data capabilities.

2008

Entrepreneurs Daryl van Arkel and Neil Clarence founded Business Positioning Systems (BPS) and Guerrilla – IMC. BPS begins offering clients visibility on digital maps in navigation.

2011

BPS brings Navteq’s Location Point Advertising (the world’s first location ad network) to the SA market.

2012

BPS wins exclusive rights to commercialise the Telmap navigation app, working with Wand Africa founder Charles Talbot.

2013

Frustrated with location targeting and reporting issues within the Telmap ad server, Daryl van Arkel, Neil Clarence and Charles Talbot decide to build their own ad server.

Vicinity Media is born when these 3 founding members secure venture capital from 4 Decades Capital, owned by Derek Prout-Jones and Mike Pfaff.

2014

Founders Daryl van Arkel, Neil Clarence and Charles Talbot build a team that includes key hires Darren van der Schyff and Dwane McCarthy.

Vicinity secures its first publisher, GoMetro.

2015

Game-changing Distance Window technology is launched. It’s built to personalise the message for users, in real time, with the actual distance from the user’s location to the advertised offer.

Consumers are finally able to distinguish between relevant, location based messaging and an ordinary mobile display.

COCO

2016

logo

Key publishers IOL, TimesLIVE and Mail & Guardian are added to Vicinity’s growing network. Vicinity develops an innovative tag so we can easily integrate with non-location publishers; as a result, key large news publishing groups join Vicinity’s network.

Vicinity brings its tech team in-house.

2017

Vicinity achieves 100% growth year on year and opens up a Cape Town office.

Staff complement climbs to 35.

Visit Logo

VisitAbility Tracking is released. 

2018

Vicinity wins awards at The Bookmarks for our technology, coding and innovation, and our VisitAbility reporting. Our location-based campaign for KFC secures us a Smarties Award.

Vicinity expands into the East African market.

2019

To continue the evolution of VisitAbility tracking, Vicinity completes the acquisition of HipZone Track software.

Verrify Logo

Vicinity achieves 100% location accuracy verification by Location Sciences and becomes the first company globally to achieve this, showing that our campaigns deliver on location precision.

2020

Vicinity launches best of breed tools for data visualisation and audience targeting harnessing industry leading 1st party location data.

2021

Vicinity successfully launches and commercialises the Near Me micro search application, further enhancing their location and intent data capabilities.

Directors & Core Team

team_daryl_van_arkel

Daryl van Arkel

CHIEF EXECUTIVE OFFICER

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team_neil_clarence

Neil Clarence

CHIEF OPERATING OFFICER

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team_charles_talbot

Charles Talbot

CHIEF PUBLISHER DEVELOPMENT

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team_dwane_mccarthy

Dwane McCarthy

SALES DIRECTOR

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team_darren_van_der_schyff

Darren van der Schyff

SALES DIRECTOR

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team_abigail_latilla

Abigail Latilla

GRAPHIC DESIGNER

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team_angela_tikane

Angela Tikane

JUNIOR AD OPERATIONS

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team_angelo_saim

Angelo Saim

FULL-STACK DEVELOPER

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team_chandre_classens

Chandré Classens

JUNIOR DATA ANALYST

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team_charity_mbatha

Charity Mbatha

PHP DEVELOPER

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team_devin_norgarb

Devin Norgarb

DEVELOPER

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team_ed_dikotope

Ed Dikotope

DEVELOPER

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team_enje_scherman

Enje Scherman

BUSINESS DEVELOPMENT MANAGER

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team_franki_edgar

Franki Edgar

PRODUCT MANAGER ADTECH

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team_gavin_emes

Gavin Emes

BUSINESS DEVELOPMENT MANAGER

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team_gen_nash

Gen Nash

BUSINESS DEVELOPMENT MANAGER

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team_greg_sinnett

Greg Sinnett

BUSINESS DEVELOPMENT MANAGER

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team_guy_boguo

Guy Boguo

ART DIRECTOR/DESIGNER

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team_ilunga_tshitende

Ilunga Tshitende

GRAPHIC DESIGNER

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team_kaydin_cupido

Kaydin Cupido

SENIOR PUBLISHER OPERATIONS

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team_lauren_koorts

Lauren Koorts

PA & OFICE MANAGER

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team_matthew_palmer

Matthew Palmer

BUSINESS DEVELOPMENT MANAGER

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team_mduduzi_sibande

Mduduzi Sibande

DEVELOPER

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team_michelle_devine

Michelle Devine

MARKETING MANAGER

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team_nabeel_harron

Nabeel Harron

BUSINESS DEVELOPMENT MANAGER

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team_natalie_asquith

Natalie Asquith

EXECUTIVE ASSISTANT

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team_nate_noels

Nate Noels

PRODUCT OWNER

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team_nicholas_putter

Nicholas Putter

HEAD OF ADVERTISING OPERATIONS

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team_paula_raubenheimer

Paula Raubenheimer

PROGRAMMATIC DEVELOPMENT

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team_shamiso_chikamhi

Shamiso Chikamhi

JUNIOR DATA SCIENTIST

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team_thabo_moloi

Thabo Moloi

CAMPAIGN MANAGER

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team_zipho_matiso

Zipho Matiso

JUNIOR DATA SCIENTIST

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team_zoe_modlin

Zoe Modlin

AD OPERATIONS

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 Directors

team_daryl_van_arkel

Daryl van Arkel

CHIEF EXECUTIVE OFFICER

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team_neil_clarence

Neil Clarence

CHIEF OPERATING OFFICER

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team_charles_talbot

Charles Talbot

CHIEF PUBLISHER DEVELOPMENT

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team_dwane_mccarthy

Dwane McCarthy

SALES DIRECTOR

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team_darren_van_der_schyff

Darren van der Schyff

SALES DIRECTOR

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 Team

team_abigail_latilla

Abigail Latilla

GAPHIC DESIGNER

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team_angela_tikane

Angela Tikane

JUNIOR AD OPERATIONS

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team_angelo_saim

Angelo Saim

FULL-STACK DEVELOPER

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team_chandre_classens

Chandré Classens

JUNIOR DATA ANALYST

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team_charity_mbatha

Charity Mbatha

PHP DEVELOPER

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team_devin_norgarb

Devin Norgarb

DEVELOPER

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team_ed_dikotope

Ed Dikotope

DEVELOPER

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team_enje_scherman

Enje Scherman

BUSINESS DEVELOPMENT MANAGER

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team_franki_edgar

Franki Edgar

PRODUCT MANAGER ADTECH

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team_gavin_emes

Gavin Emes

BUSINESS DEVELOPMENT MANAGER

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team_gen_nash

Gen Nash

BUSINESS DEVELOPMENT MANAGER

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team_greg_sinnett

Greg Sinnett

BUSINESS DEVELOPMENT MANAGER

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team_guy_boguo

Guy Boguo

ART DIRECTOR/DESIGNER

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team_ilunga_tshitende

Ilunga Tshitende

GRAPHIC DESIGNER

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team_kaydin_cupido

Kaydin Cupido

SENIOR PUBLISHER OPERATIONS

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team_lauren_koorts

Lauren Koortz

PA & OFFICE MANAGER

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team_matthew_palmer

Matthew Palmer

BUSINESS DEVELOPMENT MANAGER

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team_mduduzi_sibande

Mduduzi Sibande

DEVELOPER

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team_michelle_devine

Michelle Devine

MARKETING MANAGER

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team_nabeel_harron

Nabeel Harron

BUSINESS DEVELOPMENT MANAGER

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team_natalie_asquith

Natalie Asquith

EXECUTIVE ASSISTANT

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team_nate_noels

Nate Noels

PRODUCT OWNER

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team_nicholas_putter

Nicholas Putter

HEAD OF ADVERTISING OPERATIONS

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team_paula_raubenheimer

Paula Raubenheimer

PROGRAMMATIC DEVELOPMENT

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team_shamiso_chikamhi

Shamiso Chikamhi

JUNIOR DATA SCIENTIST

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team_thabo_moloi

Thabo Moloi

CAMPAIGN MANAGER

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team_zipho_matiso

Zipho Matiso

JUNIOR DATA SCIENTIST

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team_zoe_modlin

Zoe Modlin

AD OPERATIONS

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