Entrepreneurs Daryl van Arkel and Neil Clarence founded Business Positioning Systems (BPS) and Guerrilla – IMC. BPS begins offering clients visibility on digital maps in navigation.
BPS wins exclusive rights to commercialise the Telmap navigation app, working with Wand Africa founder Charles Talbot.
Founders Daryl van Arkel, Neil Clarence, and Charles Talbot build a team that includes key hires
Darren van der Schyff and Dwane McCarthy.
Vicinity secures its first publisher, GoMetro.
Key publishers IOL, TimesLIVE and Mail & Guardian are added to Vicinity’s growing network. Vicinity develops an innovative tag so we can easily integrate with non-location publishers; as a result, key large news publishing groups join Vicinity’s network.
Vicinity brings its tech team in-house.
Vicinity wins awards at The Bookmarks for our technology, coding and innovation, and our VisitAbility reporting. Our location-based campaign for KFC secures us a Smarties Award.
Vicinity expands into the East African market.
Vicinity launches best of breed tools for data visualisation and audience targeting harnessing industry leading 1st party location data.
BPS brings Navteq’s Location Point Advertising (the world’s first location ad network) to the SA market.
Frustrated with location targeting and reporting issues within the Telmap ad server, Daryl van Arkel, Neil Clarence and Charles Talbot decide to build their own ad server.
Vicinity Media is born when these 3 founding members secure venture capital from 4 Decades Capital, owned by Derek Prout-Jones and Mike Pfaff.
Game-changing Distance Window technology is launched. It’s built to personalise the message for users, in real time, with the actual distance from the user’s location to the advertised offer.
Consumers are finally able to distinguish between relevant, location based messaging and an ordinary mobile display.
Vicinity achieves 100% growth year on year and opens up a Cape Town office.
Staff complement climbs to 35.
VisitAbility Tracking is released.
To continue the evolution of VisitAbility tracking, Vicinity completes the acquisition of HipZone Track software.
Vicinity achieves 100% location accuracy verification by Location Sciences and becomes the first company globally to achieve this, showing that our campaigns deliver on location precision.
Vicinity successfully launches and commercialises the Near Me micro search application, further enhancing their location and intent data capabilities.
Entrepreneurs Daryl van Arkel and Neil Clarence founded Business Positioning Systems (BPS) and Guerrilla – IMC. BPS begins offering clients visibility on digital maps in navigation.
BPS brings Navteq’s Location Point Advertising (the world’s first location ad network) to the SA market.
BPS wins exclusive rights to commercialise the Telmap navigation app, working with Wand Africa founder Charles Talbot.
Frustrated with location targeting and reporting issues within the Telmap ad server, Daryl van Arkel, Neil Clarence and Charles Talbot decide to build their own ad server.
Vicinity Media is born when these 3 founding members secure venture capital from 4 Decades Capital, owned by Derek Prout-Jones and Mike Pfaff.
Founders Daryl van Arkel, Neil Clarence and Charles Talbot build a team that includes key hires Darren van der Schyff and Dwane McCarthy.
Vicinity secures its first publisher, GoMetro.
Game-changing Distance Window technology is launched. It’s built to personalise the message for users, in real time, with the actual distance from the user’s location to the advertised offer.
Consumers are finally able to distinguish between relevant, location based messaging and an ordinary mobile display.
Key publishers IOL, TimesLIVE and Mail & Guardian are added to Vicinity’s growing network. Vicinity develops an innovative tag so we can easily integrate with non-location publishers; as a result, key large news publishing groups join Vicinity’s network.
Vicinity brings its tech team in-house.
Vicinity achieves 100% growth year on year and opens up a Cape Town office.
Staff complement climbs to 35.
VisitAbility Tracking is released.
Vicinity wins awards at The Bookmarks for our technology, coding and innovation, and our VisitAbility reporting. Our location-based campaign for KFC secures us a Smarties Award.
Vicinity expands into the East African market.
To continue the evolution of VisitAbility tracking, Vicinity completes the acquisition of HipZone Track software.
Vicinity achieves 100% location accuracy verification by Location Sciences and becomes the first company globally to achieve this, showing that our campaigns deliver on location precision.
2020
Vicinity launches best of breed tools for data visualisation and audience targeting harnessing industry leading 1st party location data.
2021
Vicinity successfully launches and commercialises the Near Me micro search application, further enhancing their location and intent data capabilities.
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