DEALFEED – the digital transformation of the printed catalogue
The printed broadsheet - the cornerstone of retail advertising - is finally undergoing digital transformation!
With the rise of e-commerce and industry-wide digital transformation, retailers need to rethink their printed catalogue marketing efforts. Introducing DEALFEED, a digital catalogue solution that amplifies your current retail strategy with a more cost-effective, targeted and data-driven approach.
Take all the benefits of the printed catalogue, add 1st party data and measurement, and you get a game changer offering greater campaign ROI, lower costs and reduced environmental impact.
Laser target your audience. Increase your reach.
Serve users with downloadable store specific or regional catalogues.
Fish where the fish are: Eliminate wastage by targeting consumers who have shown intent.
Let users browse through a variety of offers and engage with those that are most relevant to them - then hone in on those users with a product specific catalogue.
Access Vicinity Media network of more than 20 million users.
Track users whose interaction with your catalogue has converted into physical store or website visits - achieving direct ROI.
Optimise your campaign in real time, analysing which placements, locations, creative and location data types are performing best.
Multiple call to actions e.g. drive to store (navigation), shop from the catalogue (“Ad2cart”), and “download catalogue”.
Industry leading reporting and post campaign analysis right down to product level.
Administrative Assistant
