DEALFEED – the digital transformation of the printed catalogue

The printed broadsheet - the cornerstone of retail advertising - is finally undergoing digital transformation!

With the rise of e-commerce and industry-wide digital transformation, retailers need to rethink their printed catalogue marketing efforts. Introducing DEALFEED, a digital catalogue solution that amplifies your current retail strategy with a more cost-effective, targeted and data-driven approach.

Take all the benefits of the printed catalogue, add 1st party data and measurement, and you get a game changer offering greater campaign ROI, lower costs and reduced environmental impact.

DEALFEED – the digital transformation of the printed catalogue

Laser target your audience. Increase your reach.
Reduce your costs. Reduce your carbon footprint.
Same catalogue, more DATA-DRIVEN.

RETAIL REFERENCE POINT
Serve users with downloadable store specific or regional catalogues.
1st PARTY DATA
Fish where the fish are: Eliminate wastage by targeting consumers who have shown intent.
PROSPECT WIDE, THEN TARGET NARROW
Let users browse through a variety of offers and engage with those that are most relevant to them - then hone in on those users with a product specific catalogue.
REACH
Access Vicinity Media network of more than 20 million users.
VISIT TRACKING
Track users whose interaction with your catalogue has converted into physical store or website visits - achieving direct ROI.
REAL TIME OPTIMISATION
Optimise your campaign in real time, analysing which placements, locations, creative and location data types are performing best.
CALL TO ACTION
Multiple call to actions e.g. drive to store (navigation), shop from the catalogue (“Ad2cart”), and “download catalogue”.
REPORTING
Industry leading reporting and post campaign analysis right down to product level.

Join the Digital Revolution.
Go Green, Go Digital with DEALFEED.