VisitAbility reporting allows us to measure your return on investment in the physical world. It shows how effective our digital advertising is at driving consumers to your physical store.
We’re able to report on how many people were exposed to an advert and then visited the relevant store afterwards. We can also measure how many people appear on our publisher network again during the campaign period, after being exposed to an ad within a campaign geofence.
The technology that allows us to track this digital to physical conversion is unique to Vicinity Media.